No. 1, January 2017
- A recipe for friendship: Similar food consumption promotes trust and cooperation (pp. 1-10)
Kaitlin Woolley and Ayelet Fishbach - Reflecting on the journey: Mechanisms in narrative persuasion (pp. 11-22)
Anne Hamby, David Brinberg and Kim Daniloski - The effect of social exclusion on consumer preference for anthropomorphized brands (pp. 23-34)
Rocky Peng Chen, Echo Wen Wan and Eric Levy - Role of executive attention in consumer learning with background music (pp. 35-48)
Esther Kang and Arun Lakshmanan - Bidirectional contrast effects between taste perception and simulation: A simulation-induced adaptation mechanism (pp. 49-58)
Kao Si and Yuwei Jiang - The effects of promotions on hedonic versus utilitarian purchases (pp. 59-68)
Ran Kivetz and Yuhuang Zheng - The effect of embarrassment on preferences for brand conspicuousness: The roles of self-esteem and self-brand connection (pp. 69-83)
Xiaobing Song, Feifei Huang and Xiuping Li - Activating stereotypes with brand imagery: The role of viewer political identity (pp. 84-90)
Justin W. Angle, Sokiente W. Dagogo-Jack, Mark R. Forehand and Andrew W. Perkins - When red means go: Non-normative effects of red under sensation seeking (pp. 91-97)
Ravi Mehta, Joris Demmers, Willemijn M. van Dolen and Charles B. Weinberg - Textual paralanguage and its implications for marketing communications (pp. 98-107)
Andrea Webb Luangrath, Joann Peck and Victor A. Barger - The role of cultural communication norms in social exclusion effects (pp. 108-116)
Jaehoon Lee, L.J. Shrum and Youjae Yi - Buddhist psychology: Selected insights, benefits, and research agenda for consumer psychology (pp. 117-132)
David Glen Mick - The Compensatory Consumer Behavior Model: How self-discrepancies drive consumer behavior (pp. 133-146)
Naomi Mandel, Derek D. Rucker, Jonathan Levav and Adam D. Galinsky
No. 2, April 2017
- Positively useless: irrelevant negative information enhances positive impressions (pp. 147-159)
Meyrav Shoham, Sarit Moldovan and Yael Steinhart - The warmth of our regrets: Managing regret through physiological regulation and consumption (pp. 160-170)
Jeff D. Rotman, Seung Hwan (Mark) Lee and Andrew W. Perkins - Competing for attention: The effects of jealousy on preference for attention-grabbing products (pp. 171-181)
Xun (Irene) Huang, Ping Dong and Robert S. Wyer Jr. - Stitching time: Vintage consumption connects the past, present, and future (pp. 182-194)
Gülen Sarial-Abi, Kathleen D. Vohs, Ryan Hamilton and Aulona Ulqinaku - How inferred contagion biases dispositional judgments of others (pp. 195-206)
Sean T. Hingston, Justin F. McManus and Theodore J. Noseworthy - Go beyond just paying: Effects of payment method on level of construal (pp. 207-217)
Rong Chen, Xiaobing Xu and Hao Shen - “Every coin has two sides”: The effects of dialectical thinking and attitudinal ambivalence on psychological discomfort and consumer choice (pp. 218-230)
Jun Pang, Hean Tat Keh, Xiuping Li and Durairaj Maheswaran - The impact of identity breadth on consumer preference for advanced products (pp. 231-244)
Ying Ding, Echo Wen Wan and Jing Xu - A meta-analysis of parental style and consumer socialization of children (pp. 245-256)
Jessica Mikeska, Robert L. Harrison and Les Carlson - Oppositional brand choice: Using brands to respond to relationship frustration (pp. 257-263)
Danielle J. Brick and Gavan J. Fitzsimons - Choice under incomplete information on incumbents: Why consumers with stronger preferences are more likely to abandon their prior choices (pp. 264-269)
Caglar Irmak, Thomas Kramer and Sankar Sen - Regulatory goals in a globalized world (pp. 270-277)
Sharon Ng and Rajeev Batra - The role of evaluation mode on the unit effect (pp. 278-286)
Dan R. Schley, Christophe Lembregts and Ellen Peters
No. 3, July 2017
- Just do it! Why committed consumers react negatively to assertive ads (pp. 287-301)
Yael Zemack-Rugar, Sarah G. Moore and Gavan J. Fitzsimons - How goal progress influences regulatory focus in goal pursuit (pp. 302-317)
Olya Bullard and Rajesh V. Manchanda - The rebound of the forgone alternative (pp. 318-332)
Zachary G. Arens and Rebecca W. Hamilton - R-E-S-P-E-C-T Find out what my name means to me: The effects of marketplace misidentification on consumption (pp. 333-340)
Tracy Rank-Christman, Maureen Morrin and Christine Ringler - The satiating effect of pricing: The influence of price on enjoyment over time (pp. 341-346)
Kelly L. Haws, Brent McFerran and Joseph P. Redden - Consumer desire for control as a barrier to new product adoption (pp. 347-354)
Ali Faraji-Rad, Shiri Melumad and Gita Venkataramani Johar - Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (pp. 355-374)
Deborah J. MacInnis and Valerie S. Folkes - Normative tightness-looseness: A research dialogue (pp. 375-376)
Sharon Shavitt - Tightness–looseness: A new framework to understand consumer behavior (pp. 377-391)
Ren Li, Sarah Gordon and Michele J. Gelfand - Refining the tightness and looseness framework with a consumer lens (pp. 392-397)
Lily Lin, Darren W. Dahl and Jennifer J. Argo - Tightness–looseness: Implications for consumer and branding research (pp. 398-404)
Carlos J. Torelli and María A. Rodas - Tightness-looseness and consumer behavior: The road ahead (pp. 405-407)
Michele J. Gelfand, Ren Li and Sarah Gordon
No. 4, October 2017
- Speaking to the heart: Social exclusion and reliance on feelings versus reasons in persuasion (pp. 409-421)
Fang-Chi Lu and Jayati Sinha - Conforming conservatives: How salient social identities can increase donations (pp. 422-434)
Andrew M. Kaikati, Carlos J. Torelli, Karen Page Winterich and María A. Rodas - Physical proximity increases persuasive effectiveness through visual imagery (pp. 435-447)
Yanli Jia, Yunhui Huang, Robert S. Wyer Jr. and Hao Shen - Effect of intelligence on consumers’ responsiveness to a pro-environmental tax: Evidence from large-scale data on car acquisitions of male consumers (pp. 448-455)
Jaakko Aspara, Xueming Luo and Ravi Dhar - Does Red Bull give wings to vodka? Placebo effects of marketing labels on perceived intoxication and risky attitudes and behaviors (pp. 456-465)
Yann Cornil, Pierre Chandon and Aradhna Krishna - “Our” brand’s failure leads to “their” product derogation (pp. 466-472)
Boyoun (Grace) Chae, Darren W. Dahl and Rui (Juliet) Zhu - Sentimental value and gift giving: Givers’ fears of getting it wrong prevents them from getting it right (pp. 473-479)
Julian Givi and Jeff Galak - Materialism pathways: The processes that create and perpetuate materialism (pp. 480-499)
Marsha L. Richins - Political ideology drives consumer psychology: Introduction to research dialogue (pp. 500-501)
Sharon Shavitt - The marketplace of ideology: “Elective affinities” in political psychology and their implications for consumer behavior (pp. 502-520)
John T. Jost - Red, blue and purple states of mind: Segmenting the political marketplace (pp. 521-531)
Akshay R. Rao - Conservatism as a situated identity: Implications for consumer behavior (pp. 532-536)
Daphna Oyserman and Norbert Schwarz - A focus on partisanship: How it impacts voting behaviors and political attitudes (pp. 537-545)
Aradhna Krishna and Tatiana Sokolova - Asymmetries abound: Ideological differences in emotion, partisanship, motivated reasoning, social network structure, and political trust (pp. 546-553)
John T. Jost