No. 1, January 2016
- “Share and scare”: Solving the communication dilemma of early adopters with a high need for uniqueness (pp. 1-14)
Sarit Moldovan, Yael Steinhart and Shlomit Ofen - Dual payoff scenario warnings on credit card statements elicit suboptimal payoff decisions (pp. 15-27)
Hal E. Hershfield and Neal J. Roese - To have in order to do: Exploring the effects of consuming experiential products on well-being (pp. 28-41)
Darwin A. Guevarra and Ryan T. Howell - “I can almost taste it”: Why people with strong positive emotions experience higher levels of food craving, salivation and eating intentions (pp. 42-59)
David J. Moore and Sara Konrath - Individual differences in interpersonal touch: On the development, validation, and use of the “comfort with interpersonal touch” (CIT) scale (pp. 60-77)
Andrea Webb and Joann Peck - The impact of perceptual congruence on the effectiveness of cause-related marketing campaigns (pp. 78-88)
Andrew Kuo and Dan Hamilton Rice - Sins of omission versus commission: Cross-cultural differences in brand-switching due to dissatisfaction induced by individual versus group action and inaction (pp. 89-100)
Sharon Ng, Hakkyun Kim and Akshay R. Rao - The impact of mortality salience on the relative effectiveness of donation appeals (pp. 101-112)
Fengyan Cai and Robert S. Wyer Jr. - Can’t finish what you started? The effect of climactic interruption on behavior (pp. 113-119)
Daniella M. Kupor, Taly Reich and Baba Shiv - Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth (pp. 120-128)
Andreas B. Eisingerich, HaeEun Helen Chun, Yeyi Liu, He (Michael) Jia and Simon J. Bell - Revisiting gender differences: What we know and what lies ahead (pp. 129-149)
Joan Meyers-Levy and Barbara Loken - On consumption happiness: A research dialogue (pp. 150-151)
Michel Tuan Pham - A wonderful life: experiential consumption and the pursuit of happiness (pp. 152-165)
Thomas Gilovich, Amit Kumar and Lily Jampol - From experiential psychology to consumer experience (pp. 166-171)
Bernd Schmitt, J. Joško Brakus and Lia Zarantonello - Building a science of spending: Lessons from the past and directions for the future (pp. 172-178)
Elizabeth W. Dunn and Aaron C. Weidman - The beach, the bikini, and the best buy: Replies to Dunn and Weidman, and to Schmitt, Brakus, and Zarantonello (pp. 179-184)
Thomas Gilovich, Amit Kumar and Lily Jampol
No. 2, April 2015
- The power of repetition: repetitive lyrics in a song increase processing fluency and drive market success (pp. 187-199)
Joseph C. Nunes, Andrea Ordanini and Francesca Valsesia - Brand authenticity: An integrative framework and measurement scale (pp. 200-218)
Felicitas Morhart, Lucia Malär, Amélie Guèvremont, Florent Girardin and Bianca Grohmann - Perceived social support reduces the pain of spending money (pp. 219-230)
Qian Xu, Yuanji Zhou, Maolin Ye and Xinyue Zhou - Temporal mindsets and self-regulation: The motivation and implementation of self-regulatory behaviors (pp. 231-244)
Denise Buhrau and Mita Sujan - The preference-signaling effect of search (pp. 245-256)
Xin Ge, Neil Brigden and Gerald Häubl - Acts of emptying promote self-focus: A perceived resource deficiency perspective (pp. 257-267)
Liat Levontin, Danit Ein-Gar and Angela Y. Lee - Committing under the shadow of tomorrow: Self-control and commitment to future virtuous behaviors (pp. 268-285)
Danit Ein-Gar - An information theory account of preference prediction accuracy (pp. 286-295)
Monique M.H. Pollmann and Benjamin Scheibehenne - Two birds, one stone? Positive mood makes products seem less useful for multiple-goal pursuit (pp. 296-303)
Anastasiya Pocheptsova, Francine Espinoza Petersen and Jordan Etkin - Does dirty money influence product valuations? (pp. 304-310)
Chelsea Galoni and Theodore J. Noseworthy - Keeping consumers in the red: Hedonic debt prioritization within multiple debt accounts (pp. 311-316)
Ali Besharat, Sajeev Varki and Adam W. Craig - The psychology of investment behavior: (De)biasing financial decision-making one graph at a time (pp. 317-325)
Rod Duclos - The effects of affect, processing goals and temporal distance on information processing: Qualifications on temporal construal theory (pp. 326-332)
Fangyuan Chen and Robert S. Wyer Jr. - Choice overload: A conceptual review and meta-analysis (pp. 333-358)
Alexander Chernev, Ulf Böckenholt and Joseph Goodman
No. 3, July 2015
- The psychology of appraisal: Specific emotions and decision-making (pp. 359-371)
Jane So, Chethana Achar, DaHee Han, Nidhi Agrawal, Adam Duhachek and Durairaj Maheswaran - The role of social comparison for maximizers and satisficers: Wanting the best or wanting to be the best? (pp. 372-388)
Kimberlee Weaver, Kim Daniloski, Norbert Schwarz and Keenan Cottone - Who said what: The effects of cultural mindsets on perceptions of endorser–message relatedness (pp. 389-403)
Mina Kwon, Geetanjali Saluja and Rashmi Adaval - It’s not just numbers: Cultural identities influence how nutrition information influences the valuation of foods (pp. 404-415)
Pierrick Gomez and Carlos J. Torelli - A social identity perspective on aspirational advertising: Implicit threats to collective self-esteem and strategies to overcome them (pp. 416-430)
Claudiu V. Dimofte, Ronald C. Goodstein and Anne M. Brumbaugh - Identity-based motivations and anticipated reckoning: Contributions to gift-giving theory from an identity-stripping context (pp. 431-448)
Jill G. Klein, Tina M. Lowrey and Cele C. Otnes - Stylistic properties and regulatory fit: Examining the role of self-regulatory focus in the effectiveness of an actor’s vs. observer’s visual perspective (pp. 449-458)
Jing Zhang and Xiaojing Yang - Whose fault is it? Effects of relational self-views and outcome counterfactuals on self-serving attribution biases following brand policy changes (pp. 459-472)
Kyra L. Wiggin and Richard F. Yalch - Wetting the bed at twenty-one: Embarrassment as a private emotion (pp. 473-486)
Aradhna Krishna, Kelly B. Herd and Nilüfer Z. Aydınoğlu - Give me your self: Gifts are liked more when they match the giver’s characteristics (pp. 487-494)
Gabriele Paolacci, Laura M. Straeter and Ilona E. de Hooge - Marketing actions that influence estimates of others also shape identity (pp. 495-503)
Katherine A. Burson and Andrew D. Gershoff - Looking for my self: Identity-driven attention allocation (pp. 504-511)
Nicole Verrochi Coleman and Patti Williams - Looking ahead or looking back: Current evaluations and the effect of psychological connectedness to a temporal self (pp. 512-518)
Meng Zhang and Pankaj Aggarwal - The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents (pp. 519-529)
Todd Pezzuti, Dante Pirouz and Cornelia Pechmann
No. 4, October 2015
- Distinct threats, common remedies: How consumers cope with psychological threat (pp. 531-545)
DaHee Han, Adam Duhachek and Derek D. Rucker - Food categorization flexibility increases the preference for indulgent foods (pp. 546-560)
Adwait Khare and Tilottama G. Chowdhury - The sweet taste of gratitude: Feeling grateful increases choice and consumption of sweets (pp. 561-576)
Ann E. Schlosser - Strategic benefits of low fit brand extensions: When and why? (pp. 577-595)
HaeEun Helen Chun, C. Whan Park, Andreas B. Eisingerich and Deborah J. MacInnis - Does it pay to beat around the bush? The case of the obfuscating salesperson (pp. 596-608)
Barbara Bickart, Maureen Morrin and S. Ratneshwar - Posting strategically: The consumer as an online media planner (pp. 609-621)
Yu-Jen Chen and Amna Kirmani - Tis better to give than receive? How and when gender and residence-based segments predict choice of donation- versus discount-based promotions (pp. 622-634)
Karen Page Winterich, Robert E. Carter, Michael J. Barone, Ramkumar Janakiraman and Ram Bezawada - Promotional phrases as questions versus statements: An influence of phrase style on product evaluation (pp. 635-641)
Henrik Hagtvedt - Decoding the opening process (pp. 642-649)
Yixia Sun, Yuansi Hou and Robert S. Wyer Jr. - Is it OK to dichotomize? A research dialogue (pp. 650-651)
Michel Tuan Pham - Toward a more nuanced understanding of the statistical properties of a median split (pp. 652-665)
Dawn Iacobucci, Steven S. Posavac, Frank R. Kardes, Matthew J. Schneider and Deidre L. Popovich - A researcher’s guide to regression, discretization, and median splits of continuous variables (pp. 666-678)
Derek D. Rucker, Blakeley B. McShane and Kristopher J. Preacher - Median splits, Type II errors, and false–positive consumer psychology: Don’t fight the power (pp. 679-689)
Gary H. McClelland, John G. Lynch Jr., Julie R. Irwin, Stephen A. Spiller and Gavan J. Fitzsimons - The median split: Robust, refined, and revived (pp. 690-704)
Dawn Iacobucci, Steven S. Posavac, Frank R. Kardes, Matthew J. Schneider and Deidre L. Popovich