学術文献– category –

【No. 1, January 2016】 “Share and scare”: Solving the communication dilemma of early adopters with a high need for uniqueness (pp. 1-14)Sarit Moldovan, Yael Steinhart and Shlomit Ofen Dual payoff scenario warnings on credit card stateme...

【No. 1, January 2016】 An exploration of flashbulb memory (pp. 1-16)Michelle L. Roehm The benefits of behaving badly on occasion: Successful regulation by planned hedonic deviations (pp. 17-28)Rita Coelho do Vale, Rik Pieters and Marcel...

【No. 1, January 2017】 A recipe for friendship: Similar food consumption promotes trust and cooperation (pp. 1-10)Kaitlin Woolley and Ayelet Fishbach Reflecting on the journey: Mechanisms in narrative persuasion (pp. 11-22)Anne Hamby, D...

【No. 1, FEBRUARY 2017】 Identifying the Presence and Cause of Fashion Cycles in Data (pp. 5-26)HEMA YOGANARASIMHAN Linking Customer Behaviors to Cash Flow Level and Volatility: Implications for Marketing Practices (pp. 27-43)DENISH SHAH...

【No. 1, FEBRUARY 2018】 Points of (Dis)parity: Expectation Disconfirmation from Common Attributes in Consumer Choice (pp. 1-13)IOANNIS EVANGELIDIS and STIJN M.J. VAN OSSELAER Firms' Strategic Leverage of Unplanned Exposure and Planned A...

【No. 1, FEBRUARY 2019】 Frugality Is Hard to Afford (pp. 1-17)A. Yeşim Orhun and Mike Palazzolo Extracting Features of Entertainment Products: A Guided Latent Dirichlet Allocation Approach Informed by the Psychology of Media Consumption...

【No. 1, Winter 2013, Special Issue: The Role of Affect in Personal Selling and Sales Management】 THE ROLE OF AFFECT IN PERSONAL SELLING AND SALES MANAGEMENT (pp. 7-24)Sunil Erevelles and Nobuyuki Fukawa EXPLORING THE RELATIONSHIP BETWE...

【No. 1, March 2014】 Antecedents and consequences of salesperson identification with the brand and company (pp. 3-18)Bashar S. Gammoh, Michael L. Mallin and Ellen Bolman Pullins The impact of salesperson credibility-building statements ...

【No. 1 March 2015 pp. 1-89】 Leadership style, salesperson's work effort and job performance: the influence of power distance (pp. 3-22)Jay P. Mulki, Barbara Caemmerer and Githa S. Heggde Formal salesforce controls and revenue productio...