JMR– category –

【No. 1, FEBRUARY 2017】 Identifying the Presence and Cause of Fashion Cycles in Data (pp. 5-26)HEMA YOGANARASIMHAN Linking Customer Behaviors to Cash Flow Level and Volatility: Implications for Marketing Practices (pp. 27-43)DENISH SHAH...

【No. 1, FEBRUARY 2018】 Points of (Dis)parity: Expectation Disconfirmation from Common Attributes in Consumer Choice (pp. 1-13)IOANNIS EVANGELIDIS and STIJN M.J. VAN OSSELAER Firms' Strategic Leverage of Unplanned Exposure and Planned A...

【No. 1, FEBRUARY 2019】 Frugality Is Hard to Afford (pp. 1-17)A. Yeşim Orhun and Mike Palazzolo Extracting Features of Entertainment Products: A Guided Latent Dirichlet Allocation Approach Informed by the Psychology of Media Consumption...