No. 1, FEBRUARY 2017
- Identifying the Presence and Cause of Fashion Cycles in Data (pp. 5-26)
HEMA YOGANARASIMHAN - Linking Customer Behaviors to Cash Flow Level and Volatility: Implications for Marketing Practices (pp. 27-43)
DENISH SHAH, V. KUMAR, KIHYUN HANNAH KIM and JEEWON BRIANNA CHOI - How Does Team Composition Affect Effort in Contests? A Theoretical and Experimental Analysis (pp. 44-60)
HUA CHEN and NOAH LIM - Clicks as a Healthy Alternative to Bricks: How Online Grocery Shopping Reduces Vice Purchases (pp. 61-74)
ELKE HUYGHE, JULIE VERSTRAETEN, MAGGIE GEUENS and ANNELEEN VAN KERCKHOVE - Repairing the Damage: The Effect of Price Knowledge and Gender on Auto Repair Price Quotes (pp. 75-95)
MEGHAN R. BUSSE, AYELET ISRAELI and FLORIAN ZETTELMEYER - Return on Service Amenities (pp. 96-110)
REBECCA W. HAMILTON, ROLAND T. RUST, MICHEL WEDEL and CHEKITAN S. DEV - Shining Light on Atmospherics: How Ambient Light Influences Food Choices (pp. 111-123)
DIPAYAN BISWAS, COURTNEY SZOCS, ROGER CHACKO and BRIAN WANSINK - The Influence of the Structure of Interdependence on the Response to Inequity in Buyer–Supplier Relationships (pp. 124-137)
DAVID A. GRIFFITH, JESSICA J. HOPPNER, HANNAH S. LEE and TOBIAS SCHOENHERR - Does “Liking” Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes (pp. 144-155)
LESLIE K. JOHN, OLIVER EMRICH, SUNIL GUPTA and MICHAEL I. NORTON - “Mere Measurement Plus”: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase Behavior (pp. 156-170)
STERLING A. BONE, KATHERINE N. LEMON, CLAY M. VOORHEES, KATIE A. LILJENQUIST, PAUL W. FOMBELLE, KRISTEN BELL DETIENNE and R. BRUCE MONEY
No. 2, APRIL 2017
- Riding the Waves: Revealing the Impact of Intrayear Category Demand Cycles on Advertising and Pricing Effectiveness (pp. 171-186)
MAARTEN J. GIJSENBERG - Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies (pp. 187-201)
XI CHEN, RALF VAN DER LANS and TUAN Q. PHAN - A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement (pp. 202-218)
NORRIS I. BRUCE, B.P.S. MURTHI and RAM C. RAO - Influencing Acquisition Performance in High-Technology Industries: The Role of Innovation and Relational Overlap (pp. 219-238)
ALOK R. SABOO, AMALESH SHARMA, ANINDITA CHAKRAVARTY and V. KUMAR - Do Disclosures of Customer Metrics Lower Investors’ and Analysts’ Uncertainty but Hurt Firm Performance? (pp. 239-259)
EMANUEL BAYER, KAPIL R. TULI and BERND SKIERA - Values That Shape Marketing Decisions: Influence of Chief Executive Officers’ Political Ideologies on Innovation Propensity, Shareholder Value, and Risk (pp. 260-278)
SAIM KASHMIRI and VIJAY MAHAJAN - Tipping the Scale: The Role of Discriminability in Conjoint Analysis (pp. 279-292)
ANOCHA ARIBARG, KATHERINE A. BURSON and RICHARD P. LARRICK - The Effect of Recycling Versus Trashing on Consumption: Theory and Experimental Evidence (pp. 293-305)
MONIC SUN and REMI TRUDEL - What Are Likes Worth? A Facebook Page Field Experiment (pp. 306-317)
DANIEL MOCHON, KAREN JOHNSON, JANET SCHWARTZ and DAN ARIELY - Valuable Virality (pp. 318-330)
EZGI AKPINAR and JONAH BERGER - Sounds Big: The Effects of Acoustic Pitch on Product Perceptions (pp. 331-346)
MICHAEL L. LOWE and KELLY L. HAWS
No. 3, JUNE 2017
- Beyond the Target Customer: Social Effects of Customer Relationship Management Campaigns (pp. 347-363)
EVA ASCARZA, PETER EBBES, ODED NETZER and MATTHEW DANIELSON - Social Interactions and Monetary Incentives in Driving Consumer Repeat Behavior(pp. 364-380)
KAMER TOKER-YILDIZ, MINAKSHI TRIVEDI, JEONGHYE CHOI and SUE RYUNG CHANG - Why Do Salespeople Quit? An Empirical Examination of Own and Peer Effects on Salesperson Turnover Behavior (pp. 381-397)
SARANG SUNDER, V. KUMAR, ASHLEY GORECZNY and TODD MAURER - Extracting Summary Piles from Sorting Task Data (pp. 398-414)
SIMON J. BLANCHARD, DANIEL ALOISE and WAYNE S. DeSARBO - Time Preferences and Mortgage Choice (pp. 415-429)
STEPHEN A. ATLAS, ERIC J. JOHNSON and JOHN W. PAYNE - Efficient Design and Analysis for a Selective Choice Process (pp. 430-446)
TY HENDERSON and QING LIU - Keep Your Cool or Let It Out: Nonlinear Effects of Expressed Arousal on Perceptions of Consumer Reviews (pp. 447-463)
DEZHI YIN, SAMUEL D. BOND and HAN ZHANG - On the Method of Evolutionary Psychology and Its Applicability to Consumer Research (pp. 464-477)
GAD SAAD - Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms (pp. 478-494)
WENBO WANG, ARADHNA KRISHNA and BRENT McFERRAN - The Benefits of Emergency Reserves: Greater Preference and Persistence for Goals That Have Slack with a Cost (pp. 495-509)
MARISSA A. SHARIF and SUZANNE B. SHU
No. 4, AUGUST 2017
- Incentives Versus Reciprocity: Insights from a Field Experiment (pp. 511-524)
DOUG J. CHUNG and DAS NARAYANDAS - The Value of Marketing Crowdsourced New Products as Such: Evidence from Two Randomized Field Experiments (pp. 525-539)
HIDEHIKO NISHIKAWA, MARTIN SCHREIER, CHRISTOPH FUCHS and SUSUMU OGAWA - Who’s Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions (pp. 540-555)
REBECCA W. HAMILTON, ANN SCHLOSSER and YU-JEN CHEN - Comparison Neglect in Upgrade Decisions (pp. 556-571)
ANER SELA and ROBYN A. LeBOEUF - How Language Shapes Word of Mouth’s Impact (pp. 572-588)
GRANT PACKARD and JONAH BERGER - Rejecting Responsibility: Low Physical Involvement in Obtaining Food Promotes Unhealthy Eating (pp. 589-604)
LINDA HAGEN, ARADHNA KRISHNA and BRENT McFERRAN - The Charity Beauty Premium: Satisfying Donors’ “Want” Versus “Should” Desires (pp. 605-618)
CYNTHIA CRYDER, SIMONA BOTTI and YVETTA SIMONYAN - Exploring the Relationship Between Varieties of Variety and Weight Loss: When More Variety Can Help People Lose Weight (pp. 619-635)
KELLY L. HAWS, PEGGY J. LIU, JOSEPH P. REDDEN and HEIDI J. SILVER - Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences the Cost–Benefit Heuristic in Goal Pursuit (pp. 636-649)
YIMIN CHENG, ANIRBAN MUKHOPADHYAY and ROM Y. SCHRIFT - Mobility of Top Marketing and Sales Executives in Business-to-Business Markets: A Social Network Perspective (pp. 650-670)
RUI WANG, ADITYA GUPTA and RAJDEEP GREWAL
No. 5, OCTOBER 2017
- TV Channel Search and Commercial Breaks (pp. 671-686)
SONG YAO, WENBO WANG and YUXIN CHEN - The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry (pp. 687-705)
GEORGIOS ZERVAS, DAVIDE PROSERPIO and JOHN W. BYERS - Can Offline Stores Drive Online Sales? (pp. 706-719)
KITTY WANG and AVI GOLDFARB - Predicting the Consequences of Marketing Policy Changes: A New Data Enrichment Method with Competitive Reactions (pp. 720-736)
EELCO KAPPE, SRIRAM VENKATARAMAN and STEFAN STREMERSCH - Seller Beware: How Bundling Affects Valuation (pp. 737-751)
FRANKLIN SHADDY and AYELET FISHBACH - Building Agent-Based Decision Support Systems for Word-of-Mouth Programs: A Freemium Application (pp. 752-767)
MANUEL CHICA and WILLIAM RAND - “Be Careless with That!” Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions (pp. 768-784)
SILVIA BELLEZZA, JOSHUA M. ACKERMAN and FRANCESCA GINO - The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference (pp. 785-798)
AARON M. GARVEY, MARGARET G. MELOY and BABA SHIV - Interpreting the Stock Returns to New Product Announcements: How the Past Shapes Investors’ Expectations of the Future (pp. 799-815)
NOOSHIN L. WARREN and ALINA SORESCU - The Self-Expressive Customization of a Product Can Improve Performance (pp. 816-831)
ULRIKE KAISER, MARTIN SCHREIER and CHRIS JANISZEWSKI
No. 6, DECEMBER 2017
- Tweeting as a Marketing Tool: A Field Experiment in the TV Industry (pp. 833-850)
SHIYANG GONG, JUANJUAN ZHANG, PING ZHAO and XUPING JIANG - Dynamically Managing a Profitable Email Marketing Program (pp. 851-866)
XI (ALAN) ZHANG, V. KUMAR and KORAY COSGUNER - Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness (pp. 867-884)
GARRETT A. JOHNSON, RANDALL A. LEWIS and ELMAR I. NUBBEMEYER - A New Method to Aid Copy Testing of Paid Search Text Advertisements (pp. 885-900)
OLIVER J. RUTZ, GARRETT P. SONNIER and MICHAEL TRUSOV - What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements (pp. 901-913)
LARA LOBSCHAT, ERNST C. OSINGA and WERNER J. REINARTZ - Positioning Multicountry Brands: The Impact of Variation in Cultural Values and Competitive Set (pp. 914-931)
RAJEEV BATRA, Y. CHARLES ZHANG, NILÜFER Z. AYDINOǦLU and FRED M. FEINBERG - Analyzing Client Profitability Across Diffusion Segments for a Continuous Innovation (pp. 932-951)
ASHISH SOOD and V. KUMAR - Franchisor-Franchisee Bankruptcy and the Efficacy of Franchisee Governance (pp. 952-967)
KERSI D. ANTIA, SUDHA MANI and KENNETH H. WATHNE - Demand for “Healthy” Products: False Claims and FTC Regulation (pp. 968-989)
ANITA RAO and EMILY WANG - A Meta-Analysis of Marketing Communication Carryover Effects (pp. 990-1008)
CHRISTINE KÖHLER, MURALI K. MANTRALA, SÖNKE ALBERS and VAMSI K. KANURI