No. 1, FEBRUARY 2019
- Frugality Is Hard to Afford (pp. 1-17)
A. Yeşim Orhun and Mike Palazzolo - Extracting Features of Entertainment Products: A Guided Latent Dirichlet Allocation Approach Informed by the Psychology of Media Consumption (pp. 18-36)
Olivier Toubia, Garud Iyengar, Renée Bunnell and Alain Lemaire - Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising (pp. 37-56)
Kyung M. Park, Pradeep K. Chintagunta and Inho Suk - Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits (pp. 57-75)
Inyoung Chae, Hernán A. Bruno and Fred M. Feinberg - Branded Apps and Their Impact on Firm Value: A Design Perspective (pp. 76-88)
D. Eric Boyd, P. K. Kannan and Rebecca J. Slotegraaf - The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity (pp. 89-103)
Jonathan Luffarelli, Antonios Stamatogiannakis and Haiyang Yang - Falling Back on Numbers: When Preference for Numerical Product Information Increases after a Personal Control Threat (pp. 104-122)
Christophe Lembregts and Mario Pandelaere - The Smell of Healthy Choices: Cross-Modal Sensory Compensation Effects of Ambient Scent on Food Purchases (pp. 123-141)
Dipayan Biswas and Courtney Szocs - Up, Up, and Away: Upgrading as a Response to Dissimilar Brand Users (pp. 142-157)
Yajin Wang and Deborah Roedder John - Brand Name Types and Consumer Demand: Evidence from China’s Automobile Market (pp. 158-175)
Fang Wu, Qi Sun, Rajdeep Grewal and Shanjun Li
No. 2, APRIL 2019
- The Sleepy Consumer and Variety Seeking (pp. 179-196)
Zhongqiang (Tak) Huang, Yitian (Sky) Liang, Charles B. Weinberg and Gerald J. Gorn - When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest (pp. 197-210)
Lauren Grewal, Andrew T. Stephen and Nicole Verrochi Coleman - Bayesian Nonparametric Dynamic Methods: Applications to Linear and Nonlinear Advertising Models (pp. 211-229)
Norris I. Bruce - Having Control Over and Above Situations: The Influence of Elevated Viewpoints on Risk Taking (pp. 230-244)
Ata Jami - Price-Matching Guarantees as a Direct Signal of Low Prices (pp. 245-258)
Samir Mamadehussene - Selectively Emotional: How Smartphone Use Changes User-Generated Content (pp. 259-275)
Shiri Melumad, J. Jeffrey Inman and Michel Tuan Pham - Speaking for “Free”: Word of Mouth in Free- and Paid-Product Settings (pp. 276-290)
Samuel D. Bond, Stephen X. He and Wen Wen - Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management (pp. 291-309)
Carly Frennea, Kyuhong Han and Vikas Mittal - Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs (pp. 310-323)
Nathan Fong, Yuchi Zhang, Xueming Luo and Xiaoyi Wang - If at First You Do Succeed, Do You Try, Try Again? Developing the Persistence–Licensing Response Measure to Understand, Predict, and Modify Behavior Following Subgoal Success (pp. 324-344)
Yael Zemack-Rugar, Canan Corus and David Brinberg
No. 3, JUNE 2019
- Assessing Sensitive Consumer Behavior Using the Item Count Response Technique (pp. 345-360)
Martijn G. de Jong and Rik Pieters - Climb or Jump: Status-Based Seeding in User-Generated Content Networks (pp. 361-378)
Andreas Lanz, Jacob Goldenberg, Daniel Shapira and Florian Stahl - How Should Firms Manage Excessive Product Use? A Continuous-Time Demand Model to Test Reward Schedules, Notifications, and Time Limits (pp. 379-400)
Yulia Nevskaya and Paulo Albuquerque - An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing (pp. 401-418)
Navdeep S. Sahni, Sridhar Narayanan and Kirthi Kalyanam - Optimal Design of Free Samples for Digital Products and Services (pp. 419-438)
Hongshuang (Alice) Li, Sanjay Jain and P.K. Kannan - Modeling Emerging-Market Firms’ Competitive Retail Distribution Strategies (pp. 439-458)
Amalesh Sharma, V. Kumar and Koray Cosguner - The Impact of a Complement-Based Assortment Organization on Purchases (pp. 459-478)
Panagiotis Sarantopoulos, Aristeidis Theotokis, Katerina Pramatari and Anne L. Roggeveen - Multichannel Strategies for Managing the Profitability of Business-to-Business Customers (pp. 479-497)
Justin M. Lawrence, Andrew T. Crecelius, Lisa K. Scheer and Ashutosh Patil - Prosocial Goal Pursuit in Crowdfunding: Evidence from Kickstarter (pp. 498-517)
Hengchen Dai and Dennis J. Zhang - Opportunity Cost Overestimation (pp. 518-533)
Liad Weiss and Ran Kivetz
No. 4, AUGUST 2019
- Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses (pp. 535-556)
Martin Mende, Maura L. Scott, Jenny van Doorn, Dhruv Grewal and Ilana Shanks - P2V-MAP: Mapping Market Structures for Large Retail Assortments (pp. 557-580)
Sebastian Gabel, Daniel Guhl and Daniel Klapper - P2V-MAP: Mapping Market Structures for Large Retail Assortments (pp. 557-580)
Sebastian Gabel, Daniel Guhl and Daniel Klapper - Political Identity and Financial Risk Taking: Insights from Social Dominance Orientation (pp. 581-601)
Kyuhong Han, Jihye Jung, Vikas Mittal, Jinyong Daniel Zyung and Hajo Adam - Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand (pp. 602-619)
Susan Fournier and Giana M. Eckhardt - Mapping Time: How the Spatial Representation of Time Influences Intertemporal Choices (pp. 620-636)
Marisabel Romero, Adam W. Craig and Anand Kumar - Harmful Effects of Mental Imagery and Customer Orientation During New Product Screening (pp. 637-651)
Eric D. DeRosia and Ryan S. Elder - Managing Laggards: The Importance of a Deep Sales Bench (pp. 652-665)
Jeffrey P. Boichuk, Raghu Bommaraju, Michael Ahearne, Florian Kraus and Thomas J. Steenburgh - Sales Force Compensation Design for Two-Sided Market Platforms (pp. 666-678)
Hemant K. Bhargava and Olivier Rubel - The Bright Side of Having an Enemy (pp. 679-690)
Mushegh Harutyunyan and Baojun Jiang - Strategic Manipulation of University Rankings, the Prestige Effect, and Student University Choice (pp. 691-707)
James A. Dearden, Rajdeep Grewal and Gary L. Lilien
No. 5, OCTOBER 2019
- Product Launches with New Attributes: A Hybrid Conjoint–Consumer Panel Technique for Estimating Demand (pp. 709-731)
Paul B. Ellickson, Mitchell J. Lovett and Bhoomija Ranjan - The Value of Rapid Delivery in Omnichannel Retailing (pp. 732-748)
Marshall L. Fisher, Santiago Gallino and Joseph Jiaqi Xu - When Salespeople Manage Customer Relationships: Multidimensional Incentives and Private Information (pp. 749-766)
Minkyung Kim, K. Sudhir, Kosuke Uetake and Rodrigo Canales - The Charm of Behavior-Based Pricing: When Consumers’ Taste Is Diverse and the Consideration Set Is Limited (pp. 767-790)
Wilfred Amaldoss and Chuan He - In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions (pp. 791-808)
Lauren Grewal and Andrew T. Stephen - Task-Dependent Algorithm Aversion (pp. 809-825)
Noah Castelo, Maarten W. Bos and Donald R. Lehmann - When “More” Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options (pp. 826-841)
Thomas Allard, David J. Hardisty and Dale Griffin - The “Commitment Projection” Effect: When Multiple Payments for a Product Affect Defection from a Service (pp. 842-861)
Irit Nitzan and Danit Ein-Gar - Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity (pp. 862-878)
Jonathan Luffarelli, Mudra Mukesh and Ammara Mahmood - The Secret Ingredient Is Me: Customization Prompts Self-Image-Consistent Product Perceptions (pp. 879-893)
Anne-Kathrin Klesse, Yann Cornil, Darren William Dahl and Nina Gros
No. 6, DECEMBER 2019
- A Tale of Two Twitterspheres: Political Microblogging During and After the 2016 Primary and Presidential Debates (pp. 895-917)
Ron Berman, Shiri Melumad, Colman Humphrey and Robert Meyer - Large-Scale Cross-Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning (pp. 918-943)
Xiao Liu, Dokyun Lee and Kannan Srinivasan - The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment (pp. 944-959)
Donald Ngwe, Kris Johnson Ferreira and Thales Teixeira - When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications (pp. 960-980)
Oded Netzer, Alain Lemaire and Michal Herzenstein - Measuring Rank-Based Utility in Contests: The Effect of Disclosure Schemes (pp. 981-994)
Tanjim Hossain, Mengze Shi and Robert Waiser - Media Coverage of Climate Change and Sustainable Product Consumption: Evidence from the Hybrid Vehicle Market (pp. 995-1011)
Yubo Chen, Mrinal Ghosh, Yong Liu and Liang Zhao - When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation–Performance Link (pp. 1012-1033)
Seigyoung Auh, Bulent Menguc, Constantine S. Katsikeas and Yeon Sung Jung - The Surprising Breadth of Harbingers of Failure (pp. 1034-1049)
Duncan I. Simester, Catherine E. Tucker and Clair Yang - Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing (pp. 1050-1065)
Emanuel de Bellis, Christian Hildebrand, Kenichi Ito, Andreas Herrmann and Bernd Schmitt - Competition of Content Acquisition and Distribution Under Consumer Multipurchase (pp. 1066-1084)
Baojun Jiang, Lin Tian and Bo Zhou