【学術ジャーナル】Journal of Marketing Research【2019 (Vol. 56)】

No. 1, FEBRUARY 2019

  • Frugality Is Hard to Afford (pp. 1-17)
    A. Yeşim Orhun and Mike Palazzolo

  • Extracting Features of Entertainment Products: A Guided Latent Dirichlet Allocation Approach Informed by the Psychology of Media Consumption (pp. 18-36)
    Olivier Toubia, Garud Iyengar, Renée Bunnell and Alain Lemaire

  • Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising (pp. 37-56)
    Kyung M. Park, Pradeep K. Chintagunta and Inho Suk

  • Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits (pp. 57-75)
    Inyoung Chae, Hernán A. Bruno and Fred M. Feinberg

  • Branded Apps and Their Impact on Firm Value: A Design Perspective (pp. 76-88)
    D. Eric Boyd, P. K. Kannan and Rebecca J. Slotegraaf

  • The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity (pp. 89-103)
    Jonathan Luffarelli, Antonios Stamatogiannakis and Haiyang Yang

  • Falling Back on Numbers: When Preference for Numerical Product Information Increases after a Personal Control Threat (pp. 104-122)
    Christophe Lembregts and Mario Pandelaere

  • The Smell of Healthy Choices: Cross-Modal Sensory Compensation Effects of Ambient Scent on Food Purchases (pp. 123-141)
    Dipayan Biswas and Courtney Szocs

  • Up, Up, and Away: Upgrading as a Response to Dissimilar Brand Users (pp. 142-157)
    Yajin Wang and Deborah Roedder John


  • Brand Name Types and Consumer Demand: Evidence from China’s Automobile Market (pp. 158-175)
    Fang Wu, Qi Sun, Rajdeep Grewal and Shanjun Li

No. 2, APRIL 2019

  • The Sleepy Consumer and Variety Seeking (pp. 179-196)
    Zhongqiang (Tak) Huang, Yitian (Sky) Liang, Charles B. Weinberg and Gerald J. Gorn

  • When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest (pp. 197-210)
    Lauren Grewal, Andrew T. Stephen and Nicole Verrochi Coleman

  • Bayesian Nonparametric Dynamic Methods: Applications to Linear and Nonlinear Advertising Models (pp. 211-229)
    Norris I. Bruce

  • Having Control Over and Above Situations: The Influence of Elevated Viewpoints on Risk Taking (pp. 230-244)
    Ata Jami

  • Price-Matching Guarantees as a Direct Signal of Low Prices (pp. 245-258)
    Samir Mamadehussene

  • Selectively Emotional: How Smartphone Use Changes User-Generated Content (pp. 259-275)
    Shiri Melumad, J. Jeffrey Inman and Michel Tuan Pham

  • Speaking for “Free”: Word of Mouth in Free- and Paid-Product Settings (pp. 276-290)
    Samuel D. Bond, Stephen X. He and Wen Wen

  • Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management (pp. 291-309)
    Carly Frennea, Kyuhong Han and Vikas Mittal

  • Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs (pp. 310-323)
    Nathan Fong, Yuchi Zhang, Xueming Luo and Xiaoyi Wang

  • If at First You Do Succeed, Do You Try, Try Again? Developing the Persistence–Licensing Response Measure to Understand, Predict, and Modify Behavior Following Subgoal Success (pp. 324-344)
    Yael Zemack-Rugar, Canan Corus and David Brinberg

No. 3, JUNE 2019

  • Assessing Sensitive Consumer Behavior Using the Item Count Response Technique (pp. 345-360)
    Martijn G. de Jong and Rik Pieters

  • Climb or Jump: Status-Based Seeding in User-Generated Content Networks (pp. 361-378)
    Andreas Lanz, Jacob Goldenberg, Daniel Shapira and Florian Stahl

  • How Should Firms Manage Excessive Product Use? A Continuous-Time Demand Model to Test Reward Schedules, Notifications, and Time Limits (pp. 379-400)
    Yulia Nevskaya and Paulo Albuquerque

  • An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing (pp. 401-418)
    Navdeep S. Sahni, Sridhar Narayanan and Kirthi Kalyanam

  • Optimal Design of Free Samples for Digital Products and Services (pp. 419-438)
    Hongshuang (Alice) Li, Sanjay Jain and P.K. Kannan

  • Modeling Emerging-Market Firms’ Competitive Retail Distribution Strategies (pp. 439-458)
    Amalesh Sharma, V. Kumar and Koray Cosguner

  • The Impact of a Complement-Based Assortment Organization on Purchases (pp. 459-478)
    Panagiotis Sarantopoulos, Aristeidis Theotokis, Katerina Pramatari and Anne L. Roggeveen

  • Multichannel Strategies for Managing the Profitability of Business-to-Business Customers (pp. 479-497)
    Justin M. Lawrence, Andrew T. Crecelius, Lisa K. Scheer and Ashutosh Patil

  • Prosocial Goal Pursuit in Crowdfunding: Evidence from Kickstarter (pp. 498-517)
    Hengchen Dai and Dennis J. Zhang

  • Opportunity Cost Overestimation (pp. 518-533)
    Liad Weiss and Ran Kivetz

No. 4, AUGUST 2019

  • Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses (pp. 535-556)
    Martin Mende, Maura L. Scott, Jenny van Doorn, Dhruv Grewal and Ilana Shanks

  • P2V-MAP: Mapping Market Structures for Large Retail Assortments (pp. 557-580)
    Sebastian Gabel, Daniel Guhl and Daniel Klapper

  • P2V-MAP: Mapping Market Structures for Large Retail Assortments (pp. 557-580)
    Sebastian Gabel, Daniel Guhl and Daniel Klapper

  • Political Identity and Financial Risk Taking: Insights from Social Dominance Orientation (pp. 581-601)
    Kyuhong Han, Jihye Jung, Vikas Mittal, Jinyong Daniel Zyung and Hajo Adam

  • Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand (pp. 602-619)
    Susan Fournier and Giana M. Eckhardt

  • Mapping Time: How the Spatial Representation of Time Influences Intertemporal Choices (pp. 620-636)
    Marisabel Romero, Adam W. Craig and Anand Kumar

  • Harmful Effects of Mental Imagery and Customer Orientation During New Product Screening (pp. 637-651)
    Eric D. DeRosia and Ryan S. Elder

  • Managing Laggards: The Importance of a Deep Sales Bench (pp. 652-665)
    Jeffrey P. Boichuk, Raghu Bommaraju, Michael Ahearne, Florian Kraus and Thomas J. Steenburgh

  • Sales Force Compensation Design for Two-Sided Market Platforms (pp. 666-678)
    Hemant K. Bhargava and Olivier Rubel

  • The Bright Side of Having an Enemy (pp. 679-690)
    Mushegh Harutyunyan and Baojun Jiang

  • Strategic Manipulation of University Rankings, the Prestige Effect, and Student University Choice (pp. 691-707)
    James A. Dearden, Rajdeep Grewal and Gary L. Lilien

No. 5, OCTOBER 2019

  • Product Launches with New Attributes: A Hybrid Conjoint–Consumer Panel Technique for Estimating Demand (pp. 709-731)
    Paul B. Ellickson, Mitchell J. Lovett and Bhoomija Ranjan

  • The Value of Rapid Delivery in Omnichannel Retailing (pp. 732-748)
    Marshall L. Fisher, Santiago Gallino and Joseph Jiaqi Xu

  • When Salespeople Manage Customer Relationships: Multidimensional Incentives and Private Information (pp. 749-766)
    Minkyung Kim, K. Sudhir, Kosuke Uetake and Rodrigo Canales

  • The Charm of Behavior-Based Pricing: When Consumers’ Taste Is Diverse and the Consideration Set Is Limited (pp. 767-790)
    Wilfred Amaldoss and Chuan He

  • In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions (pp. 791-808)
    Lauren Grewal and Andrew T. Stephen

  • Task-Dependent Algorithm Aversion (pp. 809-825)
    Noah Castelo, Maarten W. Bos and Donald R. Lehmann

  • When “More” Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options (pp. 826-841)
    Thomas Allard, David J. Hardisty and Dale Griffin

  • The “Commitment Projection” Effect: When Multiple Payments for a Product Affect Defection from a Service (pp. 842-861)
    Irit Nitzan and Danit Ein-Gar

  • Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity (pp. 862-878)
    Jonathan Luffarelli, Mudra Mukesh and Ammara Mahmood

  • The Secret Ingredient Is Me: Customization Prompts Self-Image-Consistent Product Perceptions (pp. 879-893)
    Anne-Kathrin Klesse, Yann Cornil, Darren William Dahl and Nina Gros

No. 6, DECEMBER 2019

  • A Tale of Two Twitterspheres: Political Microblogging During and After the 2016 Primary and Presidential Debates (pp. 895-917)
    Ron Berman, Shiri Melumad, Colman Humphrey and Robert Meyer

  • Large-Scale Cross-Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning (pp. 918-943)
    Xiao Liu, Dokyun Lee and Kannan Srinivasan

  • The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment (pp. 944-959)
    Donald Ngwe, Kris Johnson Ferreira and Thales Teixeira

  • When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications (pp. 960-980)
    Oded Netzer, Alain Lemaire and Michal Herzenstein

  • Measuring Rank-Based Utility in Contests: The Effect of Disclosure Schemes (pp. 981-994)
    Tanjim Hossain, Mengze Shi and Robert Waiser

  • Media Coverage of Climate Change and Sustainable Product Consumption: Evidence from the Hybrid Vehicle Market (pp. 995-1011)
    Yubo Chen, Mrinal Ghosh, Yong Liu and Liang Zhao

  • When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation–Performance Link (pp. 1012-1033)
    Seigyoung Auh, Bulent Menguc, Constantine S. Katsikeas and Yeon Sung Jung

  • The Surprising Breadth of Harbingers of Failure (pp. 1034-1049)
    Duncan I. Simester, Catherine E. Tucker and Clair Yang

  • Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing (pp. 1050-1065)
    Emanuel de Bellis, Christian Hildebrand, Kenichi Ito, Andreas Herrmann and Bernd Schmitt

  • Competition of Content Acquisition and Distribution Under Consumer Multipurchase (pp. 1066-1084)
    Baojun Jiang, Lin Tian and Bo Zhou
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